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How are your templates any better than merge tools?

We started out using wordprocessing merge tools, which we thought were pretty cool.  They weren't too bad at asking the user for simple information and placing that information in the documents.  The downside was that they were relatively hard to use, especially when developing sophisticated things like lists of information from which to pick.  As our appetite for this type of enhancement grew we started looking around  - and found Hotdocs™.  We never looked back.  Trust us when we say that we would never be able to afford the time to develop our templates using merge tools - and you wouldn't be satisfied with the results.